Negativity about the project online/in the community.
Every project wants to see an activity and a positive mood in its community. Even with perfect interaction between developers and community there may be questions and doubts, and sometimes even negativity, which must be worked out in time. Often this desire is very resource-intensive (In-house people, budget), and also requires certain skills and tools.
Described the rhetoric for working with the project;
We offer a comprehensive reputational solution: moderation, seeding, chat and social media responses. The combination of reputational services gives high efficiency in consolidation.
Our managers work daily in chats and social networks of the project, the most correct rhetoric is written, which is used in the performance of seeding and responses.
Seeding is a kind of separation of the grains from the chaff in the information field. Each piece of the released news is analyzed, simplified, and presented to the community in a thesis statement. Our managers, "people of the people," bring filtered and interpreted meaning to the public, which positively influences the mood of the community by showing the details developers need.
Moderation is the verification of messages that are published by the community. The customer presents a list of chats and social networks where the rules must be followed.
Responses in chats and social networks - the interaction with the informational space of the project. Managers are required on weekdays and weekends to keep track of the chat base, answer questions, deal with objections, and create the appearance of an asset if necessary.
Wrote three instructions for managers on these tasks;
Determined the number of chats to work in: 10 (4 internal and 6 external);
Made 57 seeding and 24 warm-ups in chats (warm-ups are necessary for external chats so as not to attract unnecessary attention);
Deleted 835 messages violating chat rules;
Made 4,559 responses in chats;
Deleted and blocked about 140 participants, violating chat rules;
Wrote 30 daily chat support reports.