Daily monitoring
Community Management
Moderation of communication channels
Guerrilla marketing
Managing community sentiment
1 week
5 week
3 week
7 week
Driving product team
Connecting YouScan and Google Analytics
Collecting competitor channels
Creating monthly strategies
Creating a series of seeding and warm ups based on team plans
Introducing scouts into internal and external chats
Providing moderation rights
Recruiting and training employees
Monitoring and removing all negative mentions of a product in all off-line chats and social networks
Writing and publishing organic positive feedback in all social networks and external chats of competitors in order to reflow the audience
Preparing and publishing warm-up scripts in internal and external chats and social networks before the team releases
Publishing positive and organic scripts from scouts in all offline chats and social networks (about the interaction with the product)
Creating organic activity in internal chats to generate a friendly atmosphere for the community
Digitizing community mood and needs
Processing of negative mentions by scouts for certain illustrative scenarios of working with haters
Generating top questions for FAQs, AMA sessions
Where is the systemic negativity?
Leaders reports
Collecting top 5 issues and suggesting solutions
Reporting mentions with YouScan and analytics with GA
SEO
REPUTATION MANAGEMENT
SERM
PR
SMRM ( Youtube )
1 week
5 week
3 week
7 week
Debrief product team
Connecting software and accesses
Formation of a monthly strategy
Competitor analysis
Preparation of employees to implement a marketing strategy
Integration of influencers into external and internal chats
YouTube channel setup
Recruitment and training of influencers
Coordination of keywords to improve reputation in search results
Development of a PR strategy
Development of communication strategy and broadcasting rhetoric
Anti-crisis PR
Production and post-production of videos
Identification and setting goals for
Definition of basic semantics
Preparation of a strategy for working with each negative platform, if the negative is already in the issue
Bringing the site into line with the seaves from search engines
Identification of demand
(By frequency of requests)
Competitor analysis
Getting the best positions for key queries by sites
Launch of the reference mass and
aditional content recommendations
Writing and publishing organic positive reviews on relevant sites
Creation and promotion of new positive pages in the TOP and work with the displacement of negative
Recruitment / Training of influencers to start production
Moderation and uploading of videos for the necessary keywords to channels
Strategy adjustment to displace negative videos from search results
Reputation audit (brand audit)
Development of a communication strategy
Development of PR campaigns
Media planning
Development of content strategy
Content marketing
Training software development
Reporting / Promotion video production
Content production for social networks
Preparation of the product team
Strategy approval
Collection of competitor references
Content strategy development
Content concept development for social networks
Production team preparation
Budget development for the production
Video production concept development
Study of the target audience of the product
Development of ideas for the video
Determination of content types
Formation of training objectives
Content formats
Content distribution channels
Fixing performance metrics and engagement triggers
Content preparation for SEO promotion
Development of presentations and training materials
Selection of the platform for training (site or bot)
Attracting a team of moderators
Writing scenarios for the speaker and the TOR for the editor
Speaker casting
Selection of sound design, voice acting and localization
Video production start
Other post-production course
Integration of the course with training system
Course launch
Examining the target audience
Setting goals for the production of mini-promotional videos for social networks
Writing a script for the video / Pre-production
Post-production
video script writing
Pre-production (preparation for filming)
Production (shooting the video)
Post Production
1 week
5 week
3 week
7 week
Publication on social networks
Development of content strategy
Channels of communication
Social networking design
Text support
Visual style development
Elaboration of product team
Content strategy development
Analysis of the target audience and competitors
Collection of references
Engagement and training of social media moderators
Approval of the strategy
Development of visual and text style concepts
Choosing the advertising channels
Writing a content plan
Setting of goals and objectives
Buying of accounts
Analysis of the target audience
Content plan development
Selection of suitable social networks
Determination of content types and tone of voice
Choice of announcement channels
Attracting and training moderators
Writing scripts and funnel to attract potential customers
Social media design
Work with comments
Target audience analysis
Moodboarding
Identifying key colors
Identifying fonts
Selecting shapes and patterns
Developing compositional solutions
Developing animations
Preparing keywords
Writing reputational, engaging, news, entertainment, useful and commercial posts
Generating delayed and published posts
Connecting analytics
Communication strategy
1 week
1 week
7 week
3 week
5 week