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01

The task is to understand how social media and positioning of founders and team should be done in order to be more likely to have a successful IDO. We need to do a research of Founders / CEOs social networks of successful IDO/IEO/I..O projects (sketch what it looks like, what networks) + attach links to projects and social networks of the team.

02

Airdrops is a great way to build your community and add an element of interactivity to your fundraising campaign. Try assigning real-world tasks (perhaps related to your game's theme) that people can complete to get tokens. Create contests that grab your audience's attention and reward participants for feedback on your game.

03

Don't give up on using a content management system (CMS) such as WordPress. Many people make the mistake of thinking that such platforms are too limited from a technical point of view, but they are not.

From the first stages of the IDO to the launch of the game, your website will serve as the main "front office" for the project. In our experience, it is preferable to develop a website that can be easily and inexpensively modified and added to. The project needs to be ready for changes.

To avoid confusing your target audience, who may actually browse dozens of project sites a day, try not to innovate too much in the structure and content of your site. On your homepage, prioritize the things that set your project apart from others, and put a link to your white paper and tokenization documents at the top of the page. Don't forget to also include information about your team (with real photos) and partners.

Place links to your MVP in a prominent place, but refrain from any complicated technological integrations that can negatively affect web page load time. Slow sites sink to the bottom of the search engines. You don't want that to happen to your project, do you?

Another way to strengthen the legitimacy of your project is through partnerships. Start looking for partners early on; these can be companies in both the cryptocurrency and gaming industries. Each new partner represents a whole world of new opportunities for your project.

To build a sense of trust in your project, audit your smart contract as soon as it is developed. If you hesitate to do so, your entire project risks being labeled a scam.

Make regular social media announcements about new collaborations, successful check-ins, and positive brand feedback. Make a schedule for issuing press releases about each project achievement. You can publish these releases in a special section on your website and place them in popular media outlets.

2. This lengthy document may seem like an unnecessary distraction from the technical development of your platform, but the effort and time spent explaining key project concepts will be appreciated in the long run. Not only will it give investors a better idea of what you are trying to build, but it will also help set your entire team on the same page. Furthermore, reading the document will allow your sales and marketing staff to accurately understand the message you need to deliver to your target market

1. The cryptocurrency and blockchain industry in relative terms is still in its infancy. Nevertheless, the movement, which began in 2009 with the release of the official Bitcoin document, is adhering to certain traditions. To this day, new crypto projects are expected to release an initial manifesto outlining the goals of the project. When you are preparing for an IDO, one of your very first steps should be to release an official document.

3. Developing this document is not as difficult as it may seem at first glance. Spend some time reading the white papers of successful GameFi projects and try to replicate their structure. At a minimum, your white paper should include an overview of your game's features, an explanation of what makes it unique, and a description of Play-to-Earn functionality. You should also provide a detailed overview of the internal economics of the project and the tokenomics role of your game.

Don't forget to think carefully about the roadmap for developing your project. IDO members want to see that your team has taken on the challenge of creating a game quickly and efficiently.

4. You may also want to consider creating short, easily digestible documents for more time-constrained readers. Many successful projects publish what are called "light documents," which are 10-15 page documents that provide a basic description without all the technical details.

If you look at any successful companies in the crypto industry, you will see that their websites are optimized for search engines. Cryptocurrency exchanges, for example, understand that a huge percentage of their users come through organic search. For this reason, they invest significant resources in producing educational content.

New companies tend to underestimate the power of search engine optimization (SEO). If you have long-term plans for your IDO Play-to-Earn, you need to make sure that you have properly optimized your website from the beginning.

SEO experts say that publishing 8 to 12 quality materials per month will help your content be at the top of the regular search results.

Of course, this is time-consuming for busy project teams.

Many projects seek mentions only from the most popular media in their industry. While a few such publications are certainly noteworthy, new brands' access to such media is usually expensive and is almost always labeled "sponsored.

Mentions of your site and project on external resources are critical to increasing SEO and brand awareness. An integral part of an IDO marketing strategy should be to increase the quantity and quality of these mentions in the form of backlinks. These links to your website are necessary for search engine indexing algorithms to understand what your project does and that it has legitimacy in its industry.

In addition, advertising in popular Telegram groups and channels has historically been an effective source of traffic for crypto projects, including IDO Play-to-Earn. To advertise on Telegram, use the analytics platforms Telemetr and Tgstat. Key metrics on these sites include audience quality, engagement levels and ROMI.

Influencer marketing can help generate traffic for your Play-to-Earn project. Collaborating with leading crypto and gaming influencers will not only expand your community in the short term, but also increase brand awareness for years to come.

At a minimum, new projects should be presented on Twitter, Facebook, Reddit, Discord, and Telegram. For Play-to-Earn projects, the social network of paramount importance today is Twitter. Involvement, activity, and interest in GameFi among Twitter's audience is much higher than on other platforms.

The days when social media managers and marketing managers could simply share company news and brand mentions across channels are a thing of the past. The key goal for content marketers and SMM marketers now is community building and quality social sharing across communication channels. Community managers involved in IDO must excel at combining elements of entertainment with the constant flow of informational content they provide to audiences.

YouTube is useful as a means for posting and distributing gameplay videos. Twitch is not a social network per se, but it is an extremely popular platform among gamers, and you can also experiment with different ways to promote your project there.

As for community management, recently the focus has shifted from the traditionally crypto-friendly Slack and Telegram to Discord. This requires having a community manager on duty who can answer questions, initiate discussion and draw attention to important project events. The same goes for popular crypto forums like Bitcointalk.

Post information about your project in the form of blogs on various blog sites, social networks and other places where you can find a huge target audience.

04

Recommendations for using social networks

Due to the number of cryptocurrency scams over the years, it has become much more difficult to advertise on some sites such as Facebook. Instead, cryptocurrency PR might be appropriate on Reddit and Steemit. These channels have the majority of cryptocurrency users. It's also worth paying attention to Discord and Telegram, which can help build a community.

05

Discord

Creating a community on Discord will help entrepreneurs interact directly with investors and better understand their target market.
On the other hand,
Discord and Telegram marketing are now effectively used to engage with the community, understand their thinking and provide better services. The purpose of this behavior is simple - to support the community and for future projects.

06

The heart of the cryptocurrency community. By being active on Reddit and posting your content in big subreddits like /r/cryptocurrency /r/bitcoin /r/cryptomarkets, etc., your IDO is more likely to attract new community members and investors.

07

Twitter is where most cryptoinfluencers are active. It's a great platform for developing relationships with new members of the community. You can also collaborate with other companies.

08

UniX Gaming is one of the first users in the "play to earn" sphere and has already created the largest community playing and earning on the platform.

Allocation of tokens

The company pays special attention to players from developing countries and supports people who are struggling with the ever-increasing problem of poverty. UniX Gaming players from the Philippines earn 2-5 times the average salary in the country, which allows them to support not only themselves but also their families.

UniX Gaming focuses on creating an interested community through giveaways, contests, participation in eSports tournaments, education and training.

IDO was held from 23 to 26 November 2021, ended successfully, was able to raise 22,340,000 dollars

UniX Gaming. IDO

UniX Gaming. SOCIAL

For communication use:

During the IDO period, there were daily articles of this format on Medium:

Telegram (5.5k subscribers, fresh posts average 2.5k views)

Twitter (77.9 k followers, up to 300 likes on average under posts)

Medium ( 1.1 k subscribers)

Unix Gaming is proud to announce that we have partnered with Big Time Studios. We're excited to be working alongside a team of gaming industry veterans to help a new generation of traditional gamers enter the "play to earn" industry. As part of our partnership, Unix Gaming acquired SPACE NFT for $800,000.

We @UniXGaming are proud to thank our early supporters and investors for the amazing accomplishments they've made so far. We are very grateful to have well-chosen partners who can help create a more accessible space by sharing a long-term vision to conquer the Metaworld industry together as a strong alliance.

UniX Gaming will not only be a platform for earning money, but also a platform for education. UniX believes that education is the key to getting people to take advantage of job opportunities in their countries or abroad. UniX Gaming has signed a full venture partnership with Guide, which creates innovative products and software that support lifelong learning, in any industry and at any age.

During the IDO, Mirko Basil Delger, co-founder and CEO of Unix Gaming, gave an interview in which he focused on the cohesion, quality and value of his team.
Stressed the importance of community and collaboration with the guild.

We are very happy and pleased to announce that Banter Capital has invested in UniX Gaming. Banter Capital is the investment arm of Crypto Banter, one of the most influential and beloved channels on YouTube with over 485 thousand subscribers. As you can imagine, we are thrilled with their investment and are honored to be under their wing.

09

DOGAMÍ

A unique augmented reality "play to earn" mobile game supported by the Tezos blockchain. In it, players adopt and raise created virtual NFT dogs. The innovative DOGAMÍ ecosystem allows users to earn their own service token $DOGA, the internal currency of the DOGAMÍ meta universe!

Распределение токенов

$DOGA is used to buy add-ons, improve and customize DOGAMÍ, exchange in-game items, buy new dogs, and interact with other players. It also serves as a management and betting token, offering its holders the ability to make decisions about the future of the game while empowering them with DeFi.

Each dog has its own special attributes that develop at different stages, and players can participate in competitions and events in real time. The better you train your dog, the more you earn! When you train your dog from puppy to best friend, every action you choose brings you DOGA. In addition, $DOGA is required to breed new DOGAMÍ that can be kept or sold to new owners in secondary markets.

DOGAMÍ was founded in mid-2021 by four co-founders and boasts a team of 20 full-time employees, many of whom have extensive experience in game development. The project was included by Sifted in the list of 15 gaming startups to watch in Europe.

The company successfully raised $6 million through world-renowned investors such as Ubisoft, Animoca Brands, and XAnge Ventures. Their first NFT batch of 8,000 dog avatars sold out in just a few hours, making them the top bidder on Tezos' large NFT "Objkt" platform.

IEO was held from March 21-22, 2022, ended successfully, was able to raise $ 6,100,000

DOGAMÍ. IEO

DOGAMÍ. Social media

Twitter (95.6k followers, up to 350 likes on average under posts)

Medium (786 subscribers)

During IEO, they released an interview with Max Stöckel (CEO of DOGAMÍ) on Yahoo Finance. He talked about the accessibility and simplicity of his project and its accessibility to the average user without experience in P2E. There was also a mention of the project's partners and investors who support the idea of a simple and straightforward user experience.